Our client, a Fortune 500 Construction Equipment Manufacturer, had recently expanded its product lines by introducing lower price point products targeted to smaller customers thus entering new markets where buyers were harder to reach. At the same time, their dominance in core markets was shrinking as the competition slowly chipped away at their market share. Also, their customers wanted to do business in new ways and were demanding a different approach and relationship with the manufacturer’s dealers. Read More...
- Equipment Manufacturer
Our client, a Fortune 500 Construction Equipment Manufacturer, had recently expanded its product lines by introducing lower price point products targeted to smaller customers thus entering new markets where buyers were harder to reach. At the same time, their dominance in core markets was shrinking as the competition slowly chipped away at their market share. Also, their customers wanted to do business in new ways and were demanding a different approach and relationship with the manufacturer’s dealers. Read More...
- Dealer/Distributor
When a dealer of agricultural equipment is doubling their equipment sales, it comes as a surprise to see its parts and service sales decline. Upon recognizing this fact and witnessing its potential to inflict long-term damage on its business, an agriculture equipment dealer in the Midwest engaged Channel Economics to identify the cause of this problem and advise a solution to increase its sales of parts and service. Read More...
- National Retailer
Even one bad service experience can drive away even the most loyal customer. As a consumer, there is nothing more frustrating than buying something from a company that can’t provide quality after sale support. Ironically, most of the time, it’s also bad for the company who is providing a sub- standard service experience. Read More...
- Technology Distributor
Partnership holds great prospects for enhancing the value you deliver to your customers. It also opens the door to significant growth opportunities for the business. However, choosing the right partners that will enhance your value proposition and drive incremental growth for the business is easier said than done. Read More...
- Loyalty & Rewards
2006 marked the start of the steady increase in consumer participation in rewards and loyalty programs, a trend that continued to grow during the global economic recession. After noticing this development, merchants and retailers began investigating how they could offer more innovative rewards with the net effects of capturing greater share and winning consumers away from competitors. Read More...
- Medical Devices
Competitors can change the landscape in a blink of an eye, without forewarning and to the detriment of your position in the market. This is especially true in the fast advancing, highly competitive environment of the Healthcare industry. Keeping your finger on the pulse of the competitive set along while tracking leading indicators or signals of competitive plays can mean the difference between success and failure. Read More...
