Construction

Profitably increase market share

Our client, a Fortune 500 Construction Equipment Manufacturer, had recently expanded its product lines by introducing lower price point products targeted to smaller customers thus entering new markets where buyers were harder to reach. At the same time, their dominance in core markets was shrinking as the competition slowly chipped away at their market share. Also, their customers wanted to do business in new ways and were demanding a different approach and relationship with the manufacturer’s dealers. Read more…