Questions to customers
gave us the answers.
Profitably increase market share
Our client, a Fortune 500 Construction Equipment Manufacturer, had recently expanded its product lines by introducing lower price point products targeted to smaller customers thus entering new markets where buyers were harder to reach. At the same time, their dominance in core markets was shrinking as the competition slowly chipped away at their market share. Also, their customers wanted to do business in new ways and were demanding a different approach and relationship with the manufacturer’s dealers. Read more…
New Activate Customers Solution Released Identify customers at the height of purchase intent, approach them with the right offer and convert the sale. Sounds easy, but when you are working with limited windows of time and a finite set of resources the challenge can seem insurmountable. Our Activate CustomersSM solution is designed to help you do just that. Read More…