Channel Economics (definition): The cost and return of delivering your company’s products and services to unique customer segments through a mix of sales, marketing and service channels.

Companies are under increasing pressure to skillfully manage the multitude of sales, marketing and service channels at their disposal in order to deliver on their financial goals and objectives - all under the constraints of finite resources and the governing economic environment.

Whether the primary challenge is growing the company, reducing costs, increasing customer satisfaction or all of the above, management must find better ways to consistently develop, revise and deploy multi-channel strategies.

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